About the Initiative
Travel to Central Asia was conceived to position Central Asia and the CIS region as luxury-ready, trade-friendly, and operationally viable destinations for the Indian and global markets.
The initiative focuses on:
- Premium destination positioning
- Trade education and market development
- Long-term destination branding
- Sustainable, responsible tourism growth
About Vikas Khanduri
Vikas Khanduri is the Founder & CEO of Holiday Merchants and Viva Voyages, bringing over three decades of leadership experience in international travel, destination marketing, and MICE operations.
Widely respected within the travel trade, he has built extensive networks of PSAs, GSAs, tourism boards, airlines, hotels, and DMCs across Europe, Russia, Central Asia, and CIS markets.
His hands-on approach, commercial insight, and destination expertise have enabled the successful execution of large-scale incentive movements, high-profile corporate events, and destination weddings.
Travel to Central Asia reflects his long-standing engagement with the region and his vision to create a credible, high-quality gateway for trade partners and premium travellers.
